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Slide 5 of 43
Notes:
bloated page design that takes forever to download
internally focused design that hypes products without giving any real info about them
obscure site structures that either have no logic or are based on the company's org chart
lack of navigation support, making it very hard to find things when combined with an obscure structure
narrative writing style optimized for print and linear reading; not for the way users read online (they don't; they scan)