Typical Usability Problems

• bloated page design...

• internally focused design...

• obscure site structures...

• lack of navigation support ...

• ...writing style optimized for print...

  • Jakob Neilsen, Alertbox for August 9, 1998

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bloated page design that takes forever to download

internally focused design that hypes products without giving any real info about them

obscure site structures that either have no logic or are based on the company's org chart

lack of navigation support, making it very hard to find things when combined with an obscure structure

narrative writing style optimized for print and linear reading; not for the way users read online (they don't; they scan)